PPC
Google Ads
Driving Traffic and Leads for MTF Biologics
At Orange Gorilla Digital Marketing Agency, we implemented a strategic Google PPC advertising campaign for MTF Biologics.
Our goal was to enhance their online presence, drive high-quality traffic, and generate valuable leads for their tissue and organ donation and transplantation services.
Our Approach
Keyword Research
Conducted comprehensive keyword research to identify high-performing keywords relevant to MTF Biologics’ services.
Ad Creation
Developed compelling ad copy and visually appealing ads to attract potential customers and drive clicks.
Bid Management
Managed and optimized bids to ensure maximum ROI and efficient use of the advertising budget.
Performance Monitoring
Continuously monitored ad performance and made data-driven adjustments to improve results.
Key Practices
Relevance
Ensured all ads were highly relevant to the search queries to increase click-through rates and conversion rates.
Quality Score Optimization
Focused on improving the Quality Score by optimizing ad relevance, landing page experience, and click-through rates.
A/B Testing
Conducted A/B testing on ad copies and landing pages to determine the most effective combinations.
Conversion Tracking
Implemented conversion tracking to measure the effectiveness of the ads and refine strategies accordingly.
Achievements
MTF Biologics
The Google PPC campaign resulted in an additional 20,000 monthly website visits and 1,000 new leads within six months.
High-Quality Traffic
Successfully generated high-quality traffic from targeted geographic regions, resulting in increased inquiries and conversions.
ROI Improvement
Achieved a 25% improvement in return on investment (ROI) through efficient bid management and ad optimization.
Performance Metrics
Website Traffic Increase
An additional 20,000 monthly website visits within six months.
Lead Generation
1,000 new leads generated from the campaign.
ROI Improvement
A 25% improvement in return on investment (ROI) through optimized ad management.
- All
- Additional Content
- Corporate Websites
- CRM
- Design
- Email Campaign Analytics
- Event Registration Pages
- Event Websites
- Google Ads
- Infographics
- Innovative Solutions
- Keyword Optimization
- Landing Pages
- Lead Capture Landing Pages
- Pay-Per-Click (PPC)
- Performance Reports
- Presentations
- Printed Catalogs
- Product Launch Landing Pages
- Promotional Campaign Landing Pages
- Retargeting Campaigns
- Sales Funnel
- SMM
- Socila Media Pay-Per-Click Ads
- Subscription Landing Pages
- TikTok
- Websites
- WordPress Websites
- Client
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- Date
- January 30, 2021
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