PPC
Keyword Optimization
Enhancing Global Distribution for LifeNet Health
At Orange Gorilla Digital Marketing Agency, we focused on optimizing PPC keywords for LifeNet Health, a global leader in health solutions.
Our aim was to enhance their global reach, improve ad performance, and increase conversions through targeted keyword strategies.
Our Approach
Comprehensive Keyword Research
Conducted extensive research to identify high-performing keywords relevant to LifeNet Health’s services and target audience.
Negative Keywords
Implemented negative keywords to filter out irrelevant traffic and improve ad relevance.
Long-Tail Keywords
Utilized long-tail keywords to capture more specific and highly motivated search queries.
Competitive Analysis
Analyzed competitor keywords to identify opportunities and gaps in the market.
Continuous Optimization
Regularly monitored and refined keyword strategies based on performance data to ensure optimal results.
Best Practices
Relevance and Specificity
Focused on highly relevant and specific keywords to attract high-quality traffic.
Quality Score Improvement
Enhanced Quality Score by optimizing ad relevance, landing page experience, and expected click-through rates.
A/B Testing
Conducted A/B testing on keyword variations to determine the most effective combinations.
Bid Adjustments
Made strategic bid adjustments to maximize ROI and ensure efficient use of the advertising budget.
Success Stories
LifeNet Health
Through our keyword optimization efforts, LifeNet Health experienced a 60% increase in ad relevance and a 50% improvement in click-through rates within six months.
Conversion Rate
Successfully increased conversion rates by 45% by targeting high-intent keywords.
Cost Efficiency
Achieved a 40% reduction in cost-per-click (CPC) through effective keyword optimization and bid management.
Numeric Results
Ad Relevance Increase
A 60% increase in ad relevance for LifeNet Health within six months.
Click-Through Rate Improvement
A 50% improvement in click-through rates through targeted keyword strategies.
Conversion Rate Growth
A 45% increase in conversion rates by focusing on high-intent keywords.
Cost-Per-Click Reduction
A 40% reduction in cost-per-click (CPC) through optimized keyword management.
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