SMM
Increasing Engagement for UniteAR
At Orange Gorilla Digital Marketing Agency, we developed a strategic Pinterest marketing plan for UniteAR, an augmented reality solutions provider.
Our goal was to increase Pinterest engagement in the USA and Canada and drive traffic to their landing pages, enhancing brand visibility and generating leads.
Our Approach
Visual Content Creation
Developed visually appealing pins showcasing UniteAR’s products and their applications, tailored to attract users in the USA and Canada.
Pin Optimization
Utilized keyword-rich descriptions and relevant hashtags to increase the visibility of pins.
Board Management
Created and managed multiple Pinterest boards categorized by product type and application to organize content effectively.
Engagement
Actively engaged with followers by repinning relevant content, commenting on industry-related pins, and participating in Pinterest group boards.
Pinterest Ads
Implemented targeted Pinterest Ads to reach users in the USA and Canada, driving traffic to UniteAR’s landing pages.
Best Practices
High-Quality Visuals
Used high-quality images and graphics to create visually appealing pins that capture attention.
SEO Optimization
Optimized pin descriptions with relevant keywords and hashtags to increase visibility.
Consistent Posting
Maintained a consistent posting schedule to keep the audience engaged.
Analytics
Monitored Pinterest analytics to track performance and refine strategies for better results.
Success Stories
UniteAR
Through our Pinterest strategy, UniteAR saw a significant increase in website traffic from the USA and Canada, with a 70% rise in monthly views on their Pinterest profile.
Audience Engagement
Enhanced audience engagement by 60%, with more saves, comments, and repins of their content.
Lead Generation
Generated 25% more inquiries and leads from the USA and Canada through targeted Pinterest Ads, driving significant traffic to their landing pages.
Numeric Results
Website Traffic Increase
A 170% increase in monthly views on UniteAR’s Pinterest profile, driving significant traffic to their landing pages.
Audience Engagement Boost
A 160% boost in audience engagement, with more saves, comments, and repins of their content.
Lead Generation Growth
A 85% increase in inquiries and leads from the USA and Canada through targeted Pinterest Ads.
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